The Hard Part About Sales

So running a shop and attempting to sell items which I feel have a unique look and value to them has been great so far.  The only problem that I run into as I have before, is how to attract people to your site.  I read somewhere that Etsy has about 170,000 shops, which is overwhelming to think about.  I see certain shops showing up all over the place, and I constantly wonder how they became so popular.  I think blogging will be a good start, but then you run into the problem of How do I attract people to my blog?  I know I'll figure this process out, but it may take some time....